When you drive to the Mornington Peninsula, about an hour from Melbourne, and enter a nondescript industrial area, you may not realize you’re about to enter an area that’s brimming with art, flavor, smell and soul. Dromana Habitat is a place that hides uniqueness in its simplicity. It’s a place where, away from the hustle and bustle, a cultural and creative world awaits you. The experience here is like a new story unfolding on each page of a book. The world of over 15 talented artists, craftsmen and innovative entrepreneurs breathes together here, and you don’t see it all until you’re right in front of them.
The power of creativity in unity: the beginning of a shared identity
The most special thing about Dromana Habitat is that the businesses here aren’t new. For years, these artists and entrepreneurs have been busy with their work here, but when they came together to form a collective identity called ‘Dromana Habitat,’ the entire area was transformed into a full-fledged art and tourist destination. A key pillar of this collective initiative is Ebony Flett, who moved her home-based candle business’ Red Hill Candle Co.’ to the estate during the pandemic. It was not just a business move, but it was a symbol of a new thinking, new approach and community spirit.
Now her shop has a beautiful collection of candles with about 40 different fragrances, and her candle-making workshops not only teach craftsmanship but also make the experience even more enjoyable with local wines. “People come to the workshop; it takes a while for the candle to be ready, and in that time we give them a map of the estate so they can experience the other artists and shops,” says Flett. This strategy not only boosts business but also provides visitors with an opportunity for a complete cultural journey.
Each studio has a soul and story.
The estate’s best thing is that there’s a vibrant story behind every studio, every shop, and every person. As you enter a studio, a simple ‘namaste’ opens up a whole new world. The artisans here don’t just make products; they create experiences with their hands. Take Lee May, for example, who has previously worked for iconic fashion brands like Alexander McQueen. Today he makes custom jeans from Japanese selvedge denim at Everwear Denim, on vintage sewing machines, in the most traditional way. His jeans are not just clothing but wearable history.
Craig “Watto” Watson crafts handmade surfboards at Bass Surfboards and also hosts surfing movie nights and music events. Jeff and Lauren Nielsen of Verdant Dwellings have created a haven for plant lovers. Every corner is lush and peaceful, and it is difficult for anyone to leave this place without buying something.
Taste and Aroma: Where every bite and every smell tells a story
Dromana Habitat is not only a hub of craftsmanship but also creates a cultural bridge through taste and aroma. Peninsula Fresh Seafood, a core pillar of the estate, has been synonymous with freshness and quality for years. Next door, Boatshed Cheese is famous for its unique cheese dishes. The Black Pearl Brûlée—an ashed goat cheese that is baked and served with a crispy crust by blowtorch—offers an exceptional culinary experience.
Dietary requirements are also taken very seriously here. The Vegan Dairy offers a special type of cheese made from organic cashews that takes into account both taste and health. Two Bays Brewery, meanwhile, serves celiac-friendly and vegan beers, as well as gluten-free wood-fired pizzas. Eating out becomes a way to satisfy the soul, not just the stomach.
Rum, coffee and conversation: intimate tasting tours
Jimmy Rum Distillery is another shining star. Owner James McPherson stands behind the bar and hosts tasting sessions himself, bringing a new story, a new experience with every glass. He has three key objectives: to showcase the diversity of rum, to prove that rum can be as excellent as any single malt whisky, and ultimately to bring global recognition to Australian rum. This is not a business approach but a cultural one.
Enjoy gin tastings at Bass & Flinders Distillery, craft beers accompanied by live music at Jetty Road Brewery, sparkling wines at Rahona Valley and aromatic, specialty coffees at Little Rebel—each place is a story in itself, an experience to be felt, heard and remembered.
Conclusion: A confluence of creativity, community and soulful connection
Dromana Habitat is still a mystery to many, a hidden treasure yet to be widely explored. It is not just an industrial estate; it is a land of dreams crafted by artisans with their own hands, a land of stories that need ears to hear and a place to feel. It is a land that needs an open heart to experience. It is a place where creativity breathes, flavors touch the soul, and every person teaches you something new.
Next time you visit Mornington, move away from beaches and wineries to visit this hidden cultural town—Dromana Habitat. Here you will not only taste cheese and wine, but also creativity.